Whitewater Times

Walworth County's institution invested $664,223 on their football teams in 2023, a 20.1% increase in funding from the previous year, according to the U.S. Department of Education.

This represents 14.8% of all money invested on sport teams at University of Wisconsin-Whitewater during 2023.

The average sports expenses at Walworth County have grown 107.4% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$664,223	14.8%
2022	$552,893	13.4%
2021	$0	0%
2020	$689,497	15.3%
2019	$736,883	15.5%