Walworth County’s institution invested $664,223 on their football teams in 2023, a 20.1% increase in funding from the previous year, according to the U.S. Department of Education.
This represents 14.8% of all money invested on sport teams at University of Wisconsin-Whitewater during 2023.
The average sports expenses at Walworth County have grown 107.4% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
| Year | Football Team’s Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $664,223 | 14.8% |
| 2022 | $552,893 | 13.4% |
| 2021 | $0 | 0% |
| 2020 | $689,497 | 15.3% |
| 2019 | $736,883 | 15.5% |



