Among Wisconsin’s post-secondary institutions in 2024, the University of Wisconsin-Whitewater ranked 24th in average coaching salary, according to the U.S. Department of Education.
The university provided its coaches with an average salary of $30,516, with the top salary reaching $31,842.
The University of Wisconsin-Madison led the state in 2024 by offering the highest average coaching salary of $825,191.
Coaches at Wisconsin post-secondary schools earned an average salary of $75,770 in 2024, marking a 9.2% increase from the $69,407 average salary the previous year.
A Knight Commission report projects that within a decade, some Power 5 football coaches will earn more than their schools spend on scholarships and medical care for all athletes. The study estimates more than $1 billion in new annual revenue from the expanded College Football Playoff and media rights deals. By 2032, nearly half of public Power 5 schools could reach this ‘crossover point.’
Incomplete data provided by post-secondary institutions can sometimes skew salary data.
| Institution | Annual Salary |
|---|---|
| The University of Wisconsin-Madison | $825,191 |
| Marquette University | $465,128 |
| The University of Wisconsin-Milwaukee | $100,687 |
| The University of Wisconsin-Green Bay | $73,172 |
| Carthage College | $59,556 |
| The University of Wisconsin-Parkside | $58,314 |
| The University of Wisconsin-Platteville | $50,699 |
| Concordia University-Wisconsin | $47,829 |
| Lawrence University | $47,726 |
| The University of Wisconsin-La Crosse | $44,984 |
Information in this story was obtained from the U.S. Department of Education. The source data can be found here.
